Clear from the outset was that this site had to prominently feature the exciting special effects that Quantum produce. Large, full width images give maximum impact and ensure that visitors are immediately drawn in to the scale and spectacle of the effects. Images were compressed and the site utilises lazy-load functionality to maximise page load speed and keep users happy.
Whilst vastly experienced in effects for music concerts, an important task of the site was to make sure it displayed the range of industries and events that Quantum cater for. The main call-to-action on the home page allows users to navigate directly to the industry that best suits their business needs or interests, and the drop down that appears on scroll keeps this user-journey easily accessible from anywhere on the site.
The site is built using a custom, flexible and modular system, allowing site administrators to easily create interesting, varied and functional pages and posts. By combining repeater functionality with an efficient, modular codebase, the site is able to evolve and grow over time, alongside Quantum’s business needs.
With such unique and, frankly cool, content, I wanted the site to allow users to really explore Quantum’s work and keep finding more interesting stuff to read or wow at. I employed advanced, custom categorisations of portfolio events, effects and blog articles, allowing Quantum to link together pieces of content from around the site and always give somewhere for the user to explore next.
Noisy Little Monkey had a keen eye on the site’s SEO structure of course and it was a great opportunity to learn more from some of Bristol’s leading experts. Great care was taken throughout to ensure that best practices are built in and as such the site is packed with Google friendly features including schema mark-up, clear permalink structures, consistent ‘www’ references, optimised page speed for both desktop and mobile and classics such as refined H1 and image alt tags.