The logo went through various iterations and I have pages of sketchbooks with “A” written various different ways, trying to get a feel for the composition. The final logo uses the strength of the “A” alongside the curve to reflect both sides of the brand’s personality.
“It’s always really hard as a new start up company to entrust someone with the huge task of your company branding by way of logo development. However, I had no need to worry. Simeon Rowsell was recommended to me as someone who could take on this task. I met with Simeon over coffee and in 1 hour I had given my brief of my vision for my company, as the meeting ended I thought “surely, he won’t get it”, “will he understand my company’s aims and ethos”. I was pleasantly surprised when I received my logo concepts 3 weeks later….in one word – perfection. I am more than happy with the work Simeon has done and forever grateful.”